Customer Marketing Manager

Employment Type

: Full-Time

Industry

: Miscellaneous



Act-On is looking for a Customer Marketing Manager who is ready to embrace modern marketing and is a self-starter with a passion for customer success, people, executing strategic campaigns, and building initiatives from the ground up. If you're looking to become part of a fun and creative team that is dedicated to being a driving force in Marketing Automation, this may be the job for you! Responsibilities: * Strategic development of cross-functional customer expansion, retention, and advocacy programs; guiding creative, content and demand resources to deliver seamlessly integrated marketing programs and campaigns that establish and grow strong relationships between Act-On and our customers * Recruit, foster relationships with, and mobilize customer brand champions that elevate the voice of the customer to the broader market; this includes, but is not limited to, testimonials, case studies, references, and referrals that resonate with our target audience, showcasing customer accomplishments and capturing ROI * Spearhead alignment with internal stakeholders by demonstrating how customer marketing adds value across the organization, including Customer Success, Product, Sales and Marketing * Cultivate and grow our online Community to help educate, inform and engage our customers in a fun and creative environment * Implement a highly engaging and personalized customer experience journey at every touchpoint; create product adoption and renewal campaigns that help customers maximize the value of their Act-On investments in addition to upsell/cross-sell campaigns that drive new revenue within our customer base * Plan and execute customer events that bring them together to learn, share and grow with product and industry experts Experience and Required Skills: * 7+ years of B2B marketing; experience in customer marketing strongly preferred * Excellent social skills to develop personal relationships, align objectives cross-functionally and presentation skills * Exceptional project management skills, with finely-tuned attention to detail and a creative, strategic mindset * Refined writing skills to develop content and communications * Preferred experience using marketing automation * High sense of urgency; very driven with ability to understand and prioritize initiatives * Goal-focused individual with a history of exceeding quantifiable performance metrics that determine marketing effectiveness and ROI of customer engagement efforts * BA / BS degree required

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