Manager, Marketing Analytics & Measurement

Employment Type

: Full-Time

Industry

: Miscellaneous



Manager, Marketing Analytics & Measurement All Locations About Ovative Group Ovative Group is one of the only firms in the country uniting strategy, media, and measurement under one roof to drive enterprise results. Our teams work together to drive business impact for clients such as General Mills, United Healthcare, Coach, Lane Bryant, Facebook, and more. Recognized four consecutive years on Star Tribune's list of Top 150 Workplaces and the past two years on Inc.5000's list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities. About the Role In this role you will serve as a leader on our Measurement Solutions team to help clients get the most value from marketing measurement. You will be accountable for 2-4 clients engagements and will partner with marketing measurement experts to staff the engagements. You will be responsible for the development, direction, strategy, profitability, and success of your client engagements. You will also have up to three direct reports, for which you will lead & partner with them on their development. Measurement Solutions work is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients.? This role will have a significant client engagement need (including creating & presenting deliverables to client leadership, up to the C-level) and will require strong communication & partnership skills.Our approach to marketing measurement is a key differentiator of Ovative group. You will be an expert in how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc) to unlock tangible business value for clients. You will also help evolve proprietary marketing technology products created by Ovative by providing direction & input on how to best improve our capabilities. Responsibilities of a Manager, Marketing Analytics & Measurement: * Client Engagement: * Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership * Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope * Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work * Lead strategy of client digital marketing activation roadmap & vision * Team Leadership & Empowering Others: * Define and drive strategy across team structure, roles, development, and clients * Play a leadership role on Measurement Solutions * Work with internal Ovative teams to come up with marketing solutions/value-add plays * Lead development for up to 3 direct reports * Structured thinking: * Address complex, open-ended analytics requests in a structured manner * Identify & focus on what matters most to move the client's business forward * Structure activation work and communication to drive most critical/fundamental business goals * Subject matter expertise: * Apply best practices to analyze client media performance data to identify trends and opportunities for improvement * Lead client work that translates into business insights and actionable recommendations * Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business Experience Needed: * Requirements: * 4+ years (or 3+ years + MBA) of experience working with clients (internal or external) * At least 1+ years of experience managing direct reports * Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful) * Able to connect complex marketing data & situations into tangible business path forward for clients * Experience within marketing industry (digital marketing preferred) * Must be able to thrive working in ambiguous situations * Preferred: * Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout) * Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc) * Experience using Sequel to gather data or run analytics on datasets * Experience working with MMM/MTA marketing models * Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc). Benefits of working at Ovative Group: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work Culture: Culture matters and we've been recognized as a Top Workplace five-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We're open in communication and floor plan. We're flat - our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Compensation and insurance: We strive to hire and retain the best talent in the Twin Cities. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We're rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: * Flexible paid vacation policy * 401k match program * Free parking and on-site fitness center with locker rooms * Sabbatical program * Charitable giving via our time and a financial match program * Shenanigan's day Working at Ovative won't be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it'll be the most rewarding job you'll ever have. If you think you can make us better, we want to hear from you!

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