Senior Manager Marketing Communications
Employment Type: Full-Time
Position SummaryThe Manager Marketing Communications is responsible for developing and executing superior communications strategies and plans under the business goals and objectives. This position leads, manages and develops a team dedicated to best-in-class product launches and other major marketing and internal communications solutions and defines organization processes and strategies. This position also acts as a subject matter expert, liaison and advisor throughout the organization.Accountabilities and Responsibilities* Develops a team focused on providing comprehensive marketing communications solutions* Partners with the Product Marketing and Clinical Education teams to advise, influence and develop communications strategies that achieve marketing goals* Defines and manages product brands throughout the product development and commercialization processes* Partners with the Marketing Communications Director to define department strategies, while working with their team to implement tactics across multiple communication channels* Defines and continuously improves upon Marketing Communications processes according to industry and organization best practices* Works closely with key stakeholders to develop strategic marketing tools that are appealing and engaging to each audience* Identifies, implements and manages electronic systems and software that improve department processes or functions* Acts as a subject matter expert, advisor and partner to educate and influence others on best practices, processes and communications* Supports the internal communications needs for divisional partners* Manage all aspects of content calendar for Awareness Campaign, working with downstream marketing team to ensure consistent flow of relevant data. Content is directed to target audiences: vascular, therapy, cancer care and patients.* Participate in agency and outside supplier meetings and reviews as appropriate to ensure that creative and production work reflect the needs of the marketing team and evolving industry practices* Oversee all social media channels ensuring frequency, relevance and consistency* Owner and administrator of 'The Shop', the online website* Solicit feedback from sales partners to ensure continuous improvement for future development of materials.* Ensure compliance with sales and marketing operational policies and procedures* Act as the brand ambassador for the company and ensure compliance across all departments* Other duties and projects as assignedEducation and Experience:* Bachelor's degree in a marketing, advertising, journalism, communications, public relations or marketing related field* 10+ years project management role in a marketing or corporate communications department* Medical device industry experience strongly preferred* Experience in digital and social platforms such as web, video or mobile* Previous experience managing individuals, teams, vendors or contractors* Willingness and ability to travel up to 20%Knowledge and Skills:* Strong desire to develop and foster strong, positive and effective working relationships with individuals inside and outside the organization* Passionate about team chemistry with the demonstrated ability to work as a team player in a dynamic environment* Demonstrated success in planning and executing small and large scale Marketing Communications' projects* Exceptional writing, editing and communication skills. Adept at communicating with individuals at all levels of an organization* Demonstrated success in planning and executing product launches* Strong understanding of social media channels* Experience briefing and managing outside resources including writers, agencies and creative partners* Expertise in MS Office and Outlook.Competencies:* Drive for Results* Communication* Process Management* Priority Setting* Problem Solving* Customer Focus* Directing Others* Innovation Management* Managing and Measuring Work* Organizational Agility* Peer Relationships* Presentation SkillsIt is the policy of Tactile Medical to provide equal opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Tactile Medical will provide reasonable accommodations for qualified individuals with disabilities.