Vollrath Sheboygan, WI

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Plan, negotiate, place, evaluate and report on all digital media placements to drive qualified traffic to a specific brand with a scientific approach. Buying and placement channels include: social, display, programmatic, and search. Works closely with other teams and departments, such as marketing and finance to ensure proper placement and scheduling. Responsibilities: * Manage effective and proactive paid digital media campaigns to drive qualified traffic and greater conversion online and offline, and analyze performance, included but not limited to: * Paid Search, Search Engine Optimization * Mobile * Paid Social * Affiliate * Programmatic * Work with Creative team to develop strategic, compelling digital ads for publishing and testing * Solid background of both awareness and traffic driving campaigns * Negotiate and execute media plans, including preparation of media budgets, contract with vendor partners, and supporting creative materials * Work with account teams to develop digital media strategy briefs * Work side-by-side with the data analytics team to ensure media plan is guided by client data insight * Create, present, and execute media plans that include strong objectives, strategy, tactics, and rationale for achieving KPI's * Continuously monitor campaign performance and implement optimizations to maximize ROI, ensuring that KPIs and objectives are met both near and long term * Analyze daily performance to inform optimization and testing * Relentlessly focus on driving high-intent customers from digital marketing solutions * Innovate around new creative formats, technologies, tracking, and media formats * Ensure alignment of display and programmatic campaigns to customer goals * Maintain industry relationships, participate in webinars, industry events, etc. and stay up-to-date on trends Qualifications * Minimum three years' experience in digital media buying or marketing equivalent experience with a multi-channel retailer, preferably with annual sales of $500M, or equivalent agency experience working with such retailers * Bachelor's Degree in Marketing, Communications, Writing, or a related field. * Solid understanding of ad formats, segmentation, audiences and trends in paid media and performance marketing * Experience strategizing, executing and optimizing campaigns in all social platforms * Demonstrated analytic, problem solving and decision-making skills * Experience with Google Analytics preferred * Excellent written and oral communication abilities. * Ability to interact with various functional areas at management levels. * Must possess solid planning skills and have ability to organize time and multiple ongoing projects. * Ability to interpret, analyze, and present statistical data. * Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner Company Culture Requirements * Treat all people with Respect - People matter. Understand your audience and your impact. We are better when people are heard and valued for their unique perspective. * Take Ownership - People are counting on you. Act with integrity and follow through on commitments. * Empower Action - We succeed when we work together. Our differences make us stronger and create better outcomes. People and teams are empowered to make decisions and take action. * Commitment to Stakeholders - We are committed to knowing and exceeding the expectations of our customers, employees, ownership and communities. * Life Beyond Work - People need balance. Embrace opportunities to pursue your passions.

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